Clusters Innovation and Development in Malaysia
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Boon-Kwee Ng & Others
The book seeks to promote cluster development in Malaysia whereby businesses draw on more than pure market data to develop by incorporating a range of other human elements, such as history and culture of the product and potential consumers. The methodology is amplified by two case studies in Selangor and in Johor. New Paperback. First Edition. 102 pages with figures, tables, a bibliography and an index.
Weight: 0.4 kg Post free within Malaysia
Published by: Malaya University Press, Kuala Lumpur, 2018. ISBN: 9789831009635
