A study which should be of interest to both entrepreneurs and scholars. The author, a business and accountancy academic, interviewed a wide spread of Chinese and Malay female entrepreneurs in order to attempt to discover how her subjects' learning of their gender roles affected their entrepreneurial behaviour, the differences, if any between these two Malaysian racial groups as female entrepreneurs and the essence of entrepreneurial innovation as applied to these two groups of women. The conclusion not only challenges various stereotypes but also the relevance of women's entrepreneurial activities in nation-building. 133 pages with a bibliography and an index.

Weight: 0.4kg. Post free within Malaysia

Published by University of Malaya Press, Kuala Lumpur, 2014. ISBN: 9789831007112