The particular focus of this book is how broadcasters cater for the differing needs of an audience in a plural society such as Malaysia. The author, who had been on the academic staff of Universiti Sains Malaysia in Penang, after dealing with the history of broadcasting in the country, looks at the organisation and processes used by broadcasters at the time, broadcasting's role in Education and makes suggestions for future development. 102 pages with maps and a bibliography. 

Weight 0.4kg. Post free within Malaysia

Published by Routledge;1977. First edition. ISBN: 9780710085306