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Unmistakably Chinese, Genuinely Malaysian - Rita Sim
Unmistakably Chinese, Genuinely Malaysian - Rita Sim
$25.00
Manufacturer Number: ML4347
Stock Status: In Stock

Unmistakably Chinese, Genuinely Malaysian

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Rita Sim

An interesting piece of research into the complexity of the Chinese community in Malaysia. The author, a senior media personality, demonstrates how the community is far from homogeneous particularly because education plays an important part in an individual's outlook    She argues that advertisers might be more effective, when targeting Malaysian Chinese, if they took more notice of the differences within the community. First Edition. New Paperback. 85 pages. 

Weight: 0.5kg. Post free within Malaysia

Published by CENSE, Kuala Lumpur, 2011.. First edition. ISBN: 9789671077306