Unmistakably Chinese, Genuinely Malaysian
An interesting piece of research into the complexity of the Chinese community in Malaysia. The author, a senior media personality, demonstrates how the community is far from homogeneous particularly because education plays an important part in an individual's outlook She argues that advertisers might be more effective, when targeting Malaysian Chinese, if they took more notice of the differences within the community. First Edition. New Paperback. 85 pages.
Weight: 0.5kg. Post free within Malaysia
Published by CENSE, Kuala Lumpur, 2011.. First edition. ISBN: 9789671077306