An interesting piece of research into the complexity of the Chinese community in Malaysia. The author, a senior media personality, demonstrates how the community is far from homogeneous particularly because education plays an important part in an individual's outlook    She argues that advertisers might be more effective, when targeting Malaysian Chinese, if they took more notice of the differences within the community. First Edition. New Paperback. 85 pages. 

Published by CENSE, Kuala Lumpur, 2011.. First edition. ISBN: 9789671077306

Weight: 0.5kg. Post free within Malaysia