Hold the Char Siew! : Exporting to Asia, One Man's Journey
Benny Lee Fook Heng
Char siew is a popular Chinese dish of barbecued pork of which the author is particularly fond. He was surprised to discover that his home version of the dish in Singapore is quite different from char siew in Hong Kong. This discovery formed the basis of his recipe for marketing in Asia, the them of this book. With over 30 years of international marketing experience, Lee lays out in simple terms how to break into various sectors of the Asian market. Near Fine Paperback. First Edition. 204 pages with several line drawings.
Weight: 0.7 kg Post free within Malaysia