Metaphor and Public Communication:
Selected Speeches of
Lee Kuan Yew and Goh Chok Tong
Ong Siow Heng and Nirmala Govindasamy-Ong
A clever study of the use of metaphor in the art of persuasiveness in public speeches. A series of speeches by the Singaporean politicians Lee Kuan Yew and Goh Chok Tong during the last hlf of the twentieth century are analysed by the authors. A useful snapshot of Singaporean history as well - 176 pages.
Weight: 0.4.kg. * Post free within Malaysia.
Published by Marshall Cavendish Academic, Singapore, 2006. ISBN: 9789812103871
Condition: New. Paperback.